An Italian watch brand has disrupted the way you think about shopping for luxury women watches: selling them online & directly to customers.
Founded by Clayton J., an Italian designer and product developer, LUPAI is establishing itself as a luxury brand that offers beautiful women timepieces that don’t break the finances. “I saw a sweet spot in the market where TOP design meets GREAT price” said the founder. “Most women like to change their outfits hundreds of times a year so allowing them to buy fairly priced yet gorgeous watches solve that need.” Marco C. discovered that the main reason why top watches brands cost in the thousands is because of hidden markup costs.
“When you factor in wholesalers, sales agents and other retail costs, the price tag can quickly skyrocket. I figured the solution would be to circumvent these costs by selling direct-to-consumer.” Plus, a top and well established watch brand charge you a big premium for the branding they built in decades.
LUPAI, a Florence brand that was actually imagined in Venice years before.
Now in its first full year of business, LUPAI goal was achieved: offer uniquely beautiful women watches accessible to anyone, maintaining the exclusivity feeling. Its first move was to provide free international shipping to 125+ countries, establishing itself as a global brand.
LUPAI watches start at $65, whereas a comparable model from current big-name watch brands go for upwards of $500. Every LUPAI watch is built with quality materials keeping the costs reasonable.