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OUR STORY


" It was in late 2012 and it was one of those "aha" moments. I was in a business meeting at Palazzo Ca D'Oro, Venice.
Sipping a majestic Bellini and chatting about adventures when a young mysterious woman walked in and grabbed my attention. She had a simple yet elegant outfit but above all the most confident presence I ever felt, without even speaking.
I couldn't help but stare at her presence. I noticed her rose-gold diamonds watch, the perfect  companion for her attitude.
Heading back to Florence, I kept visualizing that woman in my mind. Her "aura", her eyes, her watch. I quickly brainstormed on paper the idea of creating a glamorous watch brand designed to appeal to bold, sexy and confident women.
My life moved on anyway. I am a designer and in the last 10 years I have been creating, launching and growing several fashion and apparel brands. 3 years later I found that piece of paper and decided to give birth to it. LUPAI, in 2015, was born. I truly hope you'll join our family on this journey. "

Our watches are conceived in Florence, styled in Miami and loved worldwide. LUPAI is more than a watch brand. It is a mission of passion, vision and positivity. Calling upon quality manufacturing, we strive to offer unique designs which are a perfect fit for the fashion-conscious women who appreciates a bold yet elegant lifestyle.

We thank you for your continued support of the LUPAI brand. 

 
CEO of Lupai

Women's Watches | Bold Affordable Italian Styled Timepieces

 

" A new italian watch brand about to disrupt the industry "

" They have some of the sleekest women watches on the market "

" Lupai was able to merge affordability with luxury "

 

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